Tag Archives: Victoria Bitter

V.B. – Wasted Daily

6 Dec

I’m a big fan of culture jamming, especially the appropriation of logos. That’s why I was chuffed when I saw this sticker plastered on the wall next to the Commonwealth Bank ATM in High St., Thornbury. For those not acquainted with Australian beers, VB (Victoria Bitter) is the working mans bevy made famous in this wide brown land by the “I’ve got it now” commercial. As you can see below the typical VB drinker is a wife beater wearing, hard working bloke who looks forward to beer-o’clock (“comin’ on around four”) and a good piss up with his mates.

Compare and contrast the VB logo appropriated by unknown artist and social commentator… subtle, perhaps not, but definitely worthy of a chuckle.

VB logo culture jam

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